EA E3

The EA E3 2013 brief was a large scale experiential and branding exercise to help showcase EA’s premiere titles for the new generation of console game and to position EA as a leader in the technology space.

As a freelance Designer and Motion Designer on the project, I worked for about 2 months on the development of the visual identity, concept frames, and production assets. We created “the DNA of EA” that span across project mapped surfaces, screens, interactive experiences and the ‘Social Ribbon’, an interactive Twitter experience running over 16 screens.